
🛠️ AG Appliance Repair – Website Strategy, Design & SEO Optimization
📍 New Jersey, USA
🧑💻 Local Service Business
🕒 Timeline: ~3 weeks
🧩 The Challenge
AG Appliance Repair came to me with no website at all — just a long list of services, a few location targets, and a handful of competitor links. They had no structure, no messaging, and no online presence to speak of.
They needed more than just a design — they needed a clear strategy, smart organization, and a site that could actually generate leads.
📐 My Approach
I started from scratch — planning, writing, and designing a site built to do the heavy lifting for their business.
✅ Full content audit + planning (based on the competitor analysis they provided)
✅ SEO-first architecture (locations + services mapped for Google visibility)
✅ Conversion-focused layout (trust signals, CTAs, mobile-first UX)
The result? A modern, high-performance website that communicates clearly, ranks well, and turns visitors into inquiries — even in a competitive local niche.